El vuelo de Clara y Mateo

There are two kinds of people: those who are bothered by babies on planes, and those who are REALLY bothered by babies on planes.

This campaign takes one of the category’s most uncomfortable truths and turns it on its head. Because the baby crying through a long-haul flight and testing everyone’s patience may also be the gift someone is waiting for on the other side.

 

Clara and Mateo’s Flight transforms one of air travel’s most dreaded situations into a deeply human Christmas story. And it does so in such a distinctive way that, from then on, whenever someone boards any airline — even British Airways — and hears a baby cry, they think of Iberia.